People come to Local Where 2 to view and connect with great local businesses. We know that people won’t always agree, but we expect everyone on the site to treat one another and the platform with honesty and respect. We’ve put together these general guidelines to help set the tone for discourse on the site—just in case. Please also read the additional guidelines below for specific types of content that you might contribute to the site.
Relevance
Please make sure your contributions are appropriate to the forum. For example, reviews aren’t the place for rants about political ideologies, a business’s employment practices, extraordinary circumstances, or other matters that don’t address the core of the consumer experience.
Inappropriate content
Colourful language and imagery are fine, but there’s no place for threats, harassment, lewdness, hate speech, or other displays of bigotry.
Conflicts of interest
Your contributions to Local Where 2 should be unbiased and objective. For example, you shouldn’t write reviews of your own business or employer, your friends’ or relatives’ business, your peers or competitors in your industry, or businesses in your networking group. Businesses should never ask customers to write reviews.
Privacy
Don’t publicize people’s private information. For instance, please don’t post close-up photos or videos of other patrons without their permission, and don’t post other people’s full names unless you’re referring to someone who is commonly referred to by their full name.
Promotional content
Don’t post promotional material unless it’s in connection with a Local Where 2 advertising product and through a Business Account. Let’s keep the site useful for consumers and not overrun with commercial noise from every user.
Intellectual property
Don’t swipe content from other sites, users, or businesses. Write your own copy and share your own photos and videos.
User Profiles
Since user trust and transparency are important to us, anonymous users who are disruptive to the community will be dealt with more sternly than those who stand behind their words. We encourage users to tell people a little something about themselves, but ask that you keep it relevant and don’t attack competitors, reviewers, or Local Where 2. Avoid seeding your profile with keywords, special offers, or promotions—we’ll remove those if we see them.
Business Messaging
Businesses should respond to reviewers using their Business Accounts. This is often the best way to resolve a dispute with an unhappy customer, but you can also address issues publicly by posting a public comment in response to a review. As with consumers, we ask that business representatives upload a clear photo of themselves to help personalize their messaging. Hopefully, it goes without saying, but don’t use direct messages or public comments to launch personal attacks or offer an incentive to change a review.