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You are here: Home / Content Guidelines

Content Guidelines

Criteria for Listings Inclusion in our Directory:

Basic Listings may be created by us using publicly available information, these listings may be claimed and modified by the business owner.  Listing once claimed can be modified.  Use your Business Profile to directly communicate relevant and timely information to your customers. You’re responsible for making sure that your posted content complies with our Terms and Conditions.

When submitting or posting content for Listings, follow the guidelines below.

Ensure that:

  • You should be upfront and honest about the information provided, focusing on content that’s relevant and useful to your customers to understand your business.
  • Make sure your address and/or service area are accurate and precise.
  • Represent your business as it’s consistently represented and recognized in the real world across signage, stationery, and other branding.
  • All screenshots and logos are of sufficiently high resolution.
  • If providing content articles these are easy to read with sub-headings, images, and short sections of text.
    • Tone and content are appropriately objective and educational.
    • There are practical learning outcomes where possible.
    • All commercial rights to any third-party image or video content have been secured.

Avoid:

  • Mislead users. Do not provide inaccurate or false information about your business or the services and products offered.
  • Links to sites irrelevant to the business
  • Misspellings, gimmicky character use, gibberish or automated or distracting content (such as a blurry or poor image or video quality, or unrecognizable content)
  • Excessive capitalization; repeated or unnecessary punctuation marks.
  • The use of obscure jargon, acronyms, or descriptions that are heavily technical and assume a high degree of expert knowledge on the part of the reader.
  • Disparaging descriptions of or comments about alternative solutions.
  • Offensive, obscene or defamatory language.
  • Personally identifiable information (individuals’ names, email address, phone number).

 

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