Local Where 2

Search, Find, Advertise

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How do I choose and use keywords to optimise my Local Where 2 listing?

Answer

Using the right keywords helps your business be discovered by the right customers, whether they’re searching online or using voice-activated commands. Keywords should reflect what your business does, the products or services you offer, the problems you solve, and where you operate.

Here’s a step-by-step guide to choosing effective keywords:

1. Service-Based Keywords

Highlight what your business offers.
Examples:

  • Wedding photography Northern Ireland

  • Plumbing repairs Omagh

  • Personal training for beginners

2. Product Keywords

Include the main items you sell or provide.
Examples:

  • Handmade jewellery gifts

  • Children’s outdoor clothing

  • Fresh artisan bread Belfast

3. Location Keywords

Add the areas you serve to attract local customers.
Examples:

  • Café in Derry/Londonderry

  • Landscaping service Fermanagh

  • Mobile beauty Omagh

4. Problem-Solving Keywords

Think like your customers — what problem are they trying to solve?
Examples:

  • Fix leaking tap

  • Help with back pain

  • Best place for dog grooming

5. Voice-Activated Search Keywords

Many customers now use voice search. Use natural, conversational phrases they might say aloud.
Examples:

  • Where can I book a local electrician near me?

  • Find a coffee shop open now in Omagh

  • Who does children’s sports activities nearby?

Retail example:

  • Where can I buy women’s dresses in Omagh?

  • Find a shop near me that sells boys’ school uniforms

6. Industry Expertise Keywords

Show your knowledge and authority in your field.
Examples:

  • Digital marketing strategy expert

  • Experienced childcare provider

  • Award-winning bakery

7. Event, Job & Promotion Keywords

Help customers find opportunities, jobs, and special deals.
Examples:

  • Part-time retail job Omagh

  • Business networking event Belfast

  • Valentine’s Day dinner deal

Tips for Writing Great Keywords

  • Use simple, clear language your customers would use.

  • Avoid jargon — easy-to-understand phrases perform best.

  • Combine short keywords (plumber Omagh) with longer, natural phrases (who can fix my boiler near me).

  • Update keywords regularly, especially when adding new products, services, or promotions.

Pro Tip: Keywords not only help your business appear in searches, but they also improve visibility in comparisons, saved searches, and voice-activated results, connecting you with the right customers at the right time.

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